Make it better. Period.
All of our products are the voices of tradesmen
translated into tangible products. We march ahead,
creating new categories for growth, while others
copy. We built our own dedicated product design
team, and a shop to go with it. We built our own
product testing network, the American Tradesman
Field Testers. Typically, we have about 100 products
graphs constantly updated and analyzed. We're in
the game, we're on the job. This focus on real-time
development and testing has yielded an unparal-
leled string of successes.
Our mission, simply stated, is to drive market
growth through innovation.
Anne Henry, expert skier,
the Queen of Squaw Valley.
Red hair, and I mean Red.
Expert designer & fabricator, too.