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Make it better. Period.

All of our products are the voices of tradesmen

translated into tangible products. We march ahead,

creating new categories for growth, while others

copy. We built our own dedicated product design

team, and a shop to go with it. We built our own

product testing network, the American Tradesman

Field Testers. Typically, we have about 100 products


graphs constantly updated and analyzed. We're in

the game, we're on the job. This focus on real-time

development and testing has yielded an unparal-

leled string of successes.

Our mission, simply stated, is to drive market

growth through innovation.





Anne Henry, expert skier,

the Queen of Squaw Valley.

Red hair, and I mean Red.

Expert designer & fabricator, too.